Data & Privacy

ej444 Privacy Policy — How We Handle Your Data

Your privacy matters to us. This policy explains what personal information ej444 collects, why we collect it, how we use it, and the rights you hold as a player on our platform.

Last Updated: January 2026. This Privacy Policy supersedes all previous versions and applies to all ej444 users.

Introduction

ej444 ("we", "us", "our") operates the ej444 website and mobile platform, providing online casino, sports betting, and related gaming services to players in Bangladesh. In providing these services, we necessarily collect and process certain personal information about you. This Privacy Policy sets out in clear terms what information we collect, the purposes for which we use it, the parties with whom we may share it, and the rights you have in relation to your personal data.

By registering an account or using any part of the ej444 platform, you confirm that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, you should not use the ej444 platform. We encourage you to review this policy periodically, as it may be updated from time to time to reflect changes in our practices or applicable law.

This Privacy Policy should be read together with the ej444 Terms & Conditions, which govern your use of the platform. In the event of any conflict between this policy and the Terms & Conditions, the Terms & Conditions will take precedence.

Our Privacy Commitments

SSL Encryption

All data transmitted between your device and ej444 servers is protected by SSL encryption, keeping your personal and financial information secure.

No Data Selling

ej444 does not sell, rent, or trade your personal data to third parties for their own marketing purposes under any circumstances.

Access & Correction

You have the right to access the personal data we hold about you and to request correction of any inaccurate information at any time.

Right to Erasure

Subject to legal retention requirements, you may request deletion of your personal data when your account is closed and all legal obligations have been fulfilled.

Secure Payments

Payment data processed through bKash, Nagad, Rocket, Upay, Visa, and Mastercard is handled according to each provider's own security standards. ej444 does not store full card numbers.

Transparent Purposes

We only collect information for clearly stated, lawful purposes. We do not use your data in ways that you would not reasonably expect based on this policy.

1. Information We Collect

We collect personal information about you in the following categories. We only collect information that is necessary and proportionate to the purposes described in this policy.

Category Examples When Collected
Identity Data Full name, date of birth, national ID number, scanned ID documents At registration and during KYC verification
Contact Data Mobile number, email address, city of residence (e.g. Dhaka, Chittagong, Sylhet) At registration and when updated by the player
Financial Data Deposit and withdrawal transaction records, payment method reference (bKash/Nagad/Rocket/Upay account number or masked card number) Each time a deposit or withdrawal is processed
Technical Data IP address, device type, browser type, operating system, session duration, pages visited Automatically, each time you access the ej444 platform
Gaming Activity Data Bet history, game session logs, sports markets wagered on, winnings and losses, bonus usage Continuously during platform use

2. How We Use Your Information

We use the personal information we collect for the following purposes. We do not use your information for any purpose that is incompatible with the purposes stated below without first obtaining your consent or having a separate legal basis for doing so.

  1. a.To create and manage your ej444 account, verify your identity in accordance with KYC requirements, and fulfil our obligations under the account agreement between us.
  2. b.To process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and to maintain accurate financial records of all transactions on your account.
  3. c.To detect, investigate, and prevent fraud, money laundering, collusion, bonus abuse, underage gambling, and other prohibited activities on the platform, and to comply with our anti-money laundering and responsible gaming obligations.
  4. d.To provide customer support, respond to your queries and complaints, and to communicate with you about your account, transactions, and any changes to our services, Terms & Conditions, or Privacy Policy.
  5. e.To personalise your experience on the ej444 platform, including displaying relevant game recommendations, sports markets (such as BPL, IPL, and T20 World Cup), and promotions that may be of interest to you based on your activity.
  6. f.To analyse platform performance, improve our services, and conduct internal research and analytics to understand how players use the ej444 platform and to enhance the overall user experience.

We process your personal data only where we have a lawful basis to do so. The legal bases on which we rely are set out below, alongside the specific processing activities to which each basis applies.

  1. i.Contractual necessity: processing your identity and contact data to create and manage your account, and processing your financial data to fulfil deposit and withdrawal requests, are all necessary for the performance of our agreement with you.
  2. ii.Legal obligation: processing your data for KYC, anti-money laundering screening, fraud prevention, and regulatory reporting is required by applicable law and forms part of our compliance framework.
  3. iii.Legitimate interests: analysing platform usage, improving our services, personalising your experience, and detecting patterns of problem gambling or abuse represent our legitimate interests, balanced against your right to privacy.
  4. iv.Consent: where we send you promotional communications about new games, bonuses, or sporting events, we do so on the basis of your consent, which you may withdraw at any time by contacting our support team or using the unsubscribe option in any marketing communication.

4. Sharing Your Information

ej444 does not sell your personal data. We may share your information with the following categories of third parties, strictly limited to the purposes described in this policy and on a need-to-know basis only.

  1. 1.Payment service providers: bKash, Nagad, Rocket, Upay, Visa, and Mastercard receive the transaction data necessary to process your deposits and withdrawals. Each provider operates under its own privacy policy and security framework. ej444 shares only the minimum data required to complete each transaction.
  2. 2.Identity verification and KYC partners: we use third-party KYC service providers to verify the identity and age of players. These providers receive only the identity documents and personal data necessary to complete the verification process, and are contractually bound to use that data for no other purpose.
  3. 3.Fraud prevention and anti-money laundering service providers: we may share certain data with specialist fraud detection, AML screening, and compliance service providers to fulfil our legal obligations. These providers act as data processors under our instruction and are subject to strict contractual confidentiality obligations.
  4. 4.Regulatory and law enforcement authorities: where required by applicable law or a valid legal order, ej444 may disclose your personal data to regulatory bodies, financial intelligence units, tax authorities, or law enforcement agencies. We will notify you of any such disclosure to the extent permitted by law.

Important: ej444 does not share your personal data with advertisers, data brokers, social media platforms, or any unrelated third party for commercial purposes. We do not monetise your data.

5. Cookies and Tracking Technologies

ej444 uses cookies and similar tracking technologies to operate the platform, improve your experience, and fulfil certain legal and security obligations. The following types of cookies are in use on the ej444 platform:

  1. •Essential cookies: these are strictly necessary for the platform to function. They manage your login session, maintain your account state across pages, and enable secure payment processing. These cookies cannot be disabled without impairing the core functionality of the platform.
  2. •Analytics cookies: we use anonymised analytics to understand how players navigate the ej444 platform, which pages are most visited, and where technical issues arise. This data helps us improve the platform and fix problems faster.
  3. •Security cookies: these cookies support our fraud detection and bot-prevention systems. They help us identify unusual login patterns, flag suspicious activity, and protect your account from unauthorised access attempts.
  4. •Preference cookies: these remember your platform settings, such as your preferred language, display preferences, and notification choices, so you do not have to reconfigure them on every visit.

You may control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the ej444 platform, including your ability to stay logged in or access certain games. Essential and security cookies cannot be disabled without impairing platform operation.

6. Data Retention

ej444 retains your personal data for as long as your account remains open and for a further period after account closure as required by applicable law and regulation. In general, financial transaction records and identity verification documents are retained for a minimum of five years from the date of the relevant transaction or the date of account closure, whichever is later, to comply with anti-money laundering legislation.

Gaming activity logs and customer support correspondence are retained for a period sufficient to resolve any dispute that may arise and to fulfil our regulatory reporting obligations. Once the applicable retention period has expired and there is no legitimate reason to retain the data further, ej444 will securely delete or anonymise your personal data.

7. Your Rights

As a player on the ej444 platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team using the details in the Contact section below. We will respond to all verifiable requests within a reasonable timeframe, subject to any legal obligations that require us to retain the data in question.

  1. •Right of access: you may request a copy of the personal data that ej444 holds about you. We will provide this in a commonly used electronic format within a reasonable time of receiving a verified request.
  2. •Right of rectification: if any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. You may also update certain information directly within your account settings.
  3. •Right to erasure: you may request that we delete your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to our legal obligations to retain certain data.
  4. •Right to restrict processing: in certain circumstances, you may request that we restrict the processing of your personal data — for example, while you contest the accuracy of the data, or while we assess a legitimate interests objection you have raised.
  5. •Right to withdraw consent: where we process your data on the basis of your consent (for example, for marketing communications), you may withdraw that consent at any time by contacting our support team or using the opt-out mechanism in any marketing message. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of your rights, contact us at [email protected] (plain text — not a clickable link). We may need to verify your identity before processing your request. We will not charge a fee for handling rights requests unless a request is manifestly unfounded or excessive.

8. Security Measures

ej444 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These include SSL/TLS encryption for all data in transit, access controls limiting data access to authorised personnel only, regular security audits and penetration testing of our platform infrastructure, and secure storage practices for sensitive documents submitted during KYC verification.

While we take all reasonable steps to protect your personal data, no internet-based platform can guarantee absolute security. You also have a responsibility to protect your account by keeping your login credentials private, using a strong and unique password, and logging out of your account when using a shared device. If you believe your account security has been compromised, please contact our support team immediately.

9. Third-Party Links and Services

The ej444 platform may contain references to third-party payment providers (bKash, Nagad, Rocket, Upay, Visa, Mastercard) and game content providers (Pragmatic Play, Evolution Gaming, Spribe, and others). When you interact with third-party services — for example, completing a bKash payment — you are subject to that third party's own privacy policy and terms of service. ej444 has no control over, and accepts no responsibility for, the data practices of any third-party provider. We recommend that you review the privacy policies of any third-party service you use in connection with your ej444 account.

10. Children's Privacy

The ej444 platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. Our registration process requires users to confirm their date of birth, and we carry out age verification as part of our KYC process. If we discover that we have inadvertently collected personal data from a person under 21, we will delete that data promptly and close the associated account.

If you are a parent or guardian and you believe that a minor in your care has created an ej444 account or provided personal data to ej444, please contact us immediately at [email protected] (plain text — not a clickable link). We will investigate and take all necessary steps to remove the data and close the account without delay.

11. Changes to This Privacy Policy

ej444 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our service offering. When we make material changes to this policy, we will notify registered users via email or an in-platform notification prior to the changes taking effect, where practicable. The revised policy will be published on this page with an updated last-updated date.

Your continued use of the ej444 platform after any update to this Privacy Policy constitutes your acceptance of the revised policy. It is your responsibility to check this page periodically to stay informed of any changes. If you do not accept the revised policy, you must stop using the platform and may request account closure by contacting our support team.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way ej444 handles your personal data, please contact our support team. We are committed to addressing all privacy-related queries promptly and transparently.

Email: [email protected] — plain text only, not a clickable link. Our support team is available 24 hours a day, 7 days a week. We aim to acknowledge all privacy-related queries within 24 hours and to provide a substantive response within 10 business days.

Questions About Your Privacy?

Our support team is here to help. You can also explore our FAQ for quick answers about account security and data handling, or visit our Responsible Gaming page to learn about the player protection tools available on ej444.

Login to ej444 Read Our FAQ Responsible Gaming
21+ej444 is for players aged 21 and above only. Gambling involves financial risk — always set a budget and play within your means. Gambling can be addictive; please play responsibly.